Un Rinconcito: Crafting a Vibrant Hispanic E-Commerce Brand from Identity to Impact

I built Un Rinconcito from the ground up, blending vibrant Hispanic culture with a fresh, modern brand identity. The name itself is inspired by the lyric “Un rinconcito en el cielo,” which influenced the sky-blue color palette and airy motifs throughout the design. The logo, drawing from traditional Hispanic elements, reflects warmth and heritage while keeping a clean, contemporary feel.

For the website, I focused on an intuitive, visually rich shopping experience. Clean layouts, high-quality imagery, and seamless navigation make it easy to explore everything from apparel to home decor. With a responsive design and sky-inspired aesthetics, the site invites users to connect with and celebrate Hispanic culture in every click.

Client

Un Rinconcito

Scope

  • Brand Identity
  • Logo
  • Website