In order to properly promote the 2018 FIFA World Cup in Russia, we started a promotional campaign for the local coverage. This campaign included several short teases, the actual promo, as well and graphics (Web/Print).
As the lead producer for this campaign, my responsibilities included Producing, and editing all final promotional spots for web and broadcast plus all graphical elements for digital and print.
This campaign, with its multiple marketing facets, became a widely watched series.
The 2018 FIFA World Cup became one of the highest watched sporting events that year.